PUMA gives golf tradition a fashionably shod kick in the back nine. They're reinventing golf style for a new breed of player, one who demands the highest performance and comfort, but who also wants to make a more daring statement than your average, pleated, wrinkle-free khakis will allow.

The philosophy is equally simple: In golf, as in pretty much every other aspect of life, when you look better, you feel better; and when you feel better, you play better. Everything they do is with an eye to building an inclusive, stylish, colourful golf brand that stands not only for the pursuit of trophies and personal bests, but for fun above all else.